Introduction & analysis
Together we look at your website, your goals, and your data. Where is the most potential today, and what is stopping visitors from becoming customers?
Online marketing · SEO, email & analytics
Online marketing
that works.
More visitors is nice, but it's all about what they do next. I help you get found more easily and convert visitors into customers. We start with a feasible plan based on data, not on gut feeling.
7
Disciplines, one point of contact
21
Years of experience
4.9/5
Score on Google
My know-how
Online marketing is a specialist field.
Online marketing is a broad range of techniques. Use them correctly, and your website becomes easier to find, you attract more visitors, and more of those visitors become customers. Together, we choose the techniques that fit your business and your budget.
Analytics
Measuring what visitors do, with Google Tag Manager and GA4.
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SEO
Higher in Google, with data instead of guesswork.
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Ads
Quick visibility with ads on Google and Meta.
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Email Marketing
Newsletters that keep customers coming back.
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Marketing automation
The right email at the right time, automatically.
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Conversion Optimization
More customers from the same visitors.
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Technical Solutions
Tracking, integrations, GDPR, and CRM.
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No idea where to start?
I'll review your website and your data, and tell you honestly where the most profit lies.
01 · Website analytics
To measure is to know.
Good online marketing starts with correctly measuring your website traffic. Without data, you have no insight into what visitors are doing on your site, and every decision becomes a gamble.
I ensure everything is set up correctly: which pages are viewed, where people drop off, which forms are submitted, and what is sold. For this, I use Google Tag Manager and Google Analytics 4, neatly aligned with your cookie banner. Based on those figures, we look at where your website can be adjusted to attract more visitors and bring in more customers.
Targeted decisions based on data
Google Tag Manager and GA4
Conversions and sales correctly measured
GDPR and consent mode compliant
02 · Search Engine Optimization
Better visibility in Google.
SEO is a collection of techniques that make your website easier to find. Higher in Google means more visitors, and therefore more potential customers.
I don't do guesswork. I start from your data and what your target audience is actually searching for. I analyze your site, improve loading speed, optimize your copy, and structure your pages so that Google understands them well.
More and more people are also searching via AI, such as ChatGPT or AI answers in Google. I ensure your content can also appear there as a reliable source (GEO).
Technical analysis and speed
Content and keywords for your target audience
A clear page structure
Local SEO with your Google Business Profile
SEO monitoring with a short monthly report starting from €495/month excl. VAT .
03 · Advertising (SEA)
A helping hand.
Do you want more visitors in the short term, or are you launching a new product or service? Then ads are a great way to become visible quickly.
Based on the most suitable keywords, a fresh ad is created: in Google (SEA), on other websites (display), or on Facebook and Instagram. I handle daily ad management together with a regular partner.
What is often forgotten: an ad is only as good as the page it leads to. That's why I build a landing page myself with one clear goal, and I measure what every campaign delivers.
Google Ads (search and display)
Facebook and Instagram ads
A landing page with a clear goal
Conversions correctly measured
Guidance starting from €495/month excl. VAT . You pay your advertising budget directly to Google or Meta.
04 · Email marketing
Customers who come back.
With email marketing, you send messages to people who have already shown interest in your business. The best-known form is the newsletter: ideal for letting your customers know what's new in terms of products or services.
The goal is simple: convince customers to choose you (again). The costs are low and you control them yourself, everything is easily measurable, and the return is high.
I work with Klaviyo, Mailchimp, or a similar platform and create a template in your own brand style, so every email is recognizable. I'll set up the registration form or the pop-up on your website right away.
A template in your brand style
Sign up via your website
A cleaned, segmented list
High return, easily measurable
A single newsletter starting from €180 excl. VAT , or 2 newsletters per month for €345/month excl. VAT .
05 · Marketing automation
The right email, at the right moment.
Marketing automation is closely related to email marketing, but automatic. Every customer receives the right message at the right time, without you having to worry about it.
Think of a welcome email for new subscribers, a reminder for a product still in the shopping cart, a notification when a contract needs to be renewed, or a birthday greeting. You no longer lose time with mailing lists, and you never forget to send an email again. Because every email is personalized, they don't look alike either.
The biggest advantage: those emails really contribute to your revenue. And because I also build websites and webshops, I set up the integration with your webshop, the pop-up, and the template myself. So you don't need a separate developer for it.
Welcome series for new subscribers
Abandoned cart reminder
Post-purchase: tips and what goes with it
Reordering and winning back customers
A starter package with setup, template, pop-up, welcome series, and shopping cart flow starting from €1,450 excl. VAT . You pay the email platform license fee directly to the provider.
06 · Conversion Rate Optimization
More customers from the same visitors.
Attracting visitors to your website is one thing. Ensuring they easily find what they're looking for, and actually contact you or order, is at least as important.
I analyze your visitors' behavior with analytics, heatmaps, A/B tests, surveys, or screen recordings. Only then do you really understand how people experience your website. With those insights, I improve your site where necessary: a clearer button, a shorter checkout, or a stronger product page.
Getting visitors to your website costs a lot of time and money today. So it pays to ensure that the ease of use is high and that they achieve what they came for.
Heatmaps and screen recordings
A/B testing of buttons, copy, and pages
More knowledge about your customers
Higher ease of use
07 · Technical solutions
The technical side too.
Need help with a technical issue? Thanks to my background as a developer, I help you improve your entire digital landscape: from the tracking on your site to the integration with your CRM.
Marketing and technology blend together for me. This way, you don't have to switch between a marketer and a developer who don't always understand each other.
I have experience setting up and connecting
Webshop and e-commerce systems
Google Tag Manager
Google Merchant Center
GDPR integration
Digital Asset Management
Product Catalog Management
Marketing automation systems
CRM systems
My approach
First a plan, then the results.
Online marketing doesn't have to be complicated. Together we make a feasible plan, and you always speak directly with me.
A feasible plan
You get a concrete plan with the techniques that deliver the most for your business, and a clear estimate. No package full of things you don't need.
Execution
I set up the tracking, the pages, the emails, or the campaigns. Where necessary, I adjust your website myself right away.
Measure & adjust
We adjust based on the data. This way, your marketing keeps working, also in the long term.
Customer testimonials
What customers say.
★★★★★ 4.9 on GoogleYou work directly with me, from the first conversation until after the launch. Customers notice that.
“We're very happy with the website optimisation Thomas carried out. From the start he was quick to help us and always ready to assist.”
“What struck me most was his experience, his way of thinking and how he thinks along with the client.”
Johnny MaesTop Clean Service“Thomas is hugely driven and technically very strong. He works everything out down to the last detail.”
Michiel GinnebergeEmgine“He is a perfectionist and doesn't stop until the job is completely done. He also enjoys helping others with his experience and expertise.”
Thomas De BackereUpthrustCases
Online marketing in practice.
VerAnderNest
Visit website VerAnderNest
ArtheMille
Visit website ArtheMille
Flexible WordPress Website for EcoFusion
Read the case Flexible WordPress Website for EcoFusionFrequently asked questions
Questions about online marketing.
That depends on what you need. SEO monitoring starts from €495/month excl. VAT , with a minimum term of 6 months. A marketing automation starter package (setup, template, pop-up, welcome series, and shopping cart flow) starts from €1,450 excl. VAT . I estimate a project around tracking or conversion per assignment. After an initial conversation, you will receive a clear estimate.
Almost always with measurement. If you don't know where your visitors are coming from and what they're doing, it's difficult to improve in a targeted way. Then we look at where the most potential lies. Often that's SEO, or for a webshop, the abandoned cart and reorder emails.
SEO requires some patience. You usually see the first improvements after a few weeks, clear results after three to six months. If you want to be visible faster, ads can bridge that period.
Daily ad management is handled via a regular partner. I take care of the landing pages and tracking, so you see exactly what a campaign delivers. You pay your advertising budget directly to Google or Meta.
Usually with Klaviyo or Mailchimp, depending on your situation. For webshops, Klaviyo is often the best choice. You pay for the platform license yourself, directly to the provider.
No, I also work with existing websites. If your site runs on WordPress or WooCommerce, I can make adjustments myself right away. You won't need to have tracking, pop-ups, and improvements for more conversions carried out separately by a developer. Still want a new site? Check out the possibilities.
Yes. I set up tracking with consent mode, so measurement only starts when a visitor gives permission via your cookie banner. Also with email marketing, I ensure correct registration and an easy way to unsubscribe.
Contact
Let's work together.
I'll respond within 24 hours. Tell me briefly about your project, and then we'll schedule an introductory meeting.