Google Analytics 4
This makes it easy to collect all kinds of data about your visitors. I set up GA4 via GTM, with a clean dataLayer and a test in debug mode.
GTM · GA4 · Consent Mode v2
Looking for a Google Tag Manager expert?
Since 2013, I have been helping both small businesses and multinationals implement Google Tag Manager (GTM). I link it to Google Analytics, Google Ads, Facebook, conversion tracking, and more.
Incorrect events, duplicate triggers, or leaking consent: you'll quickly find yourself looking at numbers that don't add up. I'll set up your configuration cleanly, with accurate events and consent that follows the rules.
Complex tag configurations
Successful client collaborations
13+
Years of GTM experience
60+
GTM accounts set up
4.9★
On Google
GTM specialist
Hey, I'm Thomas, owner of Webdude. I've been implementing Tag Manager accounts for over 13 years.
Clients who already rely on my Tag Manager expertise
What do I set up for you?
Setting up Google Tag Manager.
It's definitely not a bad idea to have your GTM set up by a professional. I ensure everything is neatly connected to the various platforms. This way, you can be sure you're always looking at the right data.
Google Ads
I link Google's advertising platform so you can start advertising and your conversions come through correctly. I also set up Meta (CAPI) and the LinkedIn Insight Tag.
E-commerce tracking
Get insight into your webshop sales. view_item, add_to_cart, begin_checkout, and purchase are measured correctly in WooCommerce or Shopify.
Events & conversions
Measure specific actions from your visitors, such as clicks on your phone number or email address, or how often your contact form was filled out.
Marketing tools
Tools that give you even more insight than GA4: who your visitors are (LeadInfo), where their mouse moves with heatmaps (Hotjar), and how they scroll on your website.
GDPR-proof
I only activate the tags for which your visitors give permission, using Google Consent Mode v2. If you advertise with Google Ads for European visitors, this has been required since 2024.
GTM audit
Is your container a mess? I'll sort it out.
An existing setup that's no longer accurate, or figures you're doubting? I'll perform a full audit of your Google Tag Manager. You'll get a clear picture of what's going wrong and what you can do about it.
Audit
I check your entire GTM container, your GA4 property, your consent settings, and all active tags.
Report
You'll receive a list of what's going wrong, with priorities, screenshots, and concrete solutions. No jargon.
Call & action plan
We'll go over the report together and create an action plan. Want me to carry out the fixes? Then you'll receive a tailored proposal after the call.
Explanation
What is Google Tag Manager?
Google Tag Manager is a powerful tag management system. It allows you to manage marketing tags (snippets of code) on your website or app without having to modify the underlying code yourself.
Key Features and Capabilities
Triggers: determine when a tag is activated, such as on a page view or a button click.
Variables: places where information is stored, such as URLs or form fields.
Works without Code Changes
Google Tag Manager works with a single container code on your website, which loads all other tags. This makes the process:
More efficient: you are less dependent on developers.
More flexible: new tools are implemented faster.
Safer: less risk of errors in the source code.
This way, you optimize your tracking and analysis without complicated technical adjustments.
The benefits
Why Google Tag Manager?
Faster Implementation
You add or adjust tags and scripts without a developer's intervention. This saves time and makes your marketing more flexible.
Better Control
You manage all tracking codes centrally in one platform. This avoids duplicate or incorrect scripts.
Clean Website Code
You no longer need to place loose scripts in the code. That keeps your website organized and faster.
Deeper Insights
With GTM, you set up advanced measurements, such as scroll tracking or click behavior. This gives you more data for better decisions.
Flexible Testing
You can easily test new tags and variants. This helps to optimize campaigns faster.
Safer Management
Permissions and versions are easy to manage. This prevents changes from going wrong or data from being lost.
Frequently asked questions
Questions about Google Tag Manager.
Google Tag Manager is a tag management system that lets you easily manage tags, triggers, and variables without having to add code to your website. This helps you get more out of your online marketing.
A Google Tag Manager expert knows GTM inside out and helps you with implementation and optimization on your website. This leads to better results for your online marketing and helps you avoid classic mistakes.
Errors in setting up tags and triggers quickly lead to measurement errors: events that count twice, missing conversions, or tags that fire without permission. During a GTM audit, I track these down and fix them.
Google Tag Manager responds to new developments such as privacy rules and cookie policies (Consent Mode v2). Additionally, GTM is becoming increasingly important for new tracking methods like server-side tagging.
Look at experience, customer reviews, and specific knowledge of GTM. I've been setting up Tag Manager accounts since 2013, for small businesses and multinationals, and I have a 4.9 rating on Google.
Hiring a GTM specialist has several advantages. Expertise: in-depth knowledge of tags and tracking. Time savings: you and your team can focus on other things. Better results: your data is correct, so your decisions are too. Fewer errors: you avoid measurement errors that cost you money. In short: it's how you get the most out of your marketing.
Yes. For sites where adblockers have a high impact or where privacy requirements are strict, server-side GTM can make a big difference. The container then runs via Cloud Run or on your own subdomain.
Both are possible. For an audit, read access is sufficient. For implementation, I get my own workspace in your GTM container, without changing your live setup until we publish together.
Most likely, yes. Many sites measure more or less than they think due to incorrectly set up events, duplicate tracking, or tags that fire without permission. And those are the figures you base your marketing decisions on.
Contact
Let's work together.
I'll respond within 24 hours. Tell me briefly about your project, and then we'll schedule an introductory meeting.