{"id":9834,"date":"2022-06-17T12:33:40","date_gmt":"2022-06-17T11:33:40","guid":{"rendered":"https:\/\/webdude.be\/blog\/switching-from-universal-analytics-to-google-analytics-4\/"},"modified":"2025-10-03T14:41:46","modified_gmt":"2025-10-03T13:41:46","slug":"switching-from-universal-analytics-to-google-analytics-4","status":"publish","type":"post","link":"https:\/\/webdude.be\/en\/blog\/switching-from-universal-analytics-to-google-analytics-4\/","title":{"rendered":"Switching from Universal Analytics to Google Analytics 4"},"content":{"rendered":"\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-27e9cf0b wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\"><div class=\"wp-block-group__inner-container\">\n<h1 class=\"wp-block-heading\" style=\"margin-top:0px;margin-right:0px;margin-bottom:5px;margin-left:0px\">Switching from Universal Analytics to Google Analytics 4<\/h1>\n\n\n<div class='entry-meta'><span class=\"ast-reading-time\">4 minuten leestijd<\/span> \/ <span class=\"posted-on\"><span class=\"published\" itemprop=\"datePublished\"> 17\/06\/2022 <\/span><\/span><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Google Universal Analytics is calling it quits! Google recently announced it was discontinuing Universal Analytics <strong>as of July 1, 2023<\/strong>. From then on, it will be completely replaced by its successor, <strong>Google Analytics 4<\/strong>. What impact does that have for you and your website? You can read about that below.<\/p>\n\n\n\t\t\t\t<div class=\"wp-block-uagb-table-of-contents uagb-toc__align-left uagb-toc__columns-1  uagb-block-b5d1c469      \"\n\t\t\t\t\tdata-scroll= \"1\"\n\t\t\t\t\tdata-offset= \"30\"\n\t\t\t\t\tstyle=\"\"\n\t\t\t\t>\n\t\t\t\t<div class=\"uagb-toc__wrap\">\n\t\t\t\t\t\t<div class=\"uagb-toc__title\">\n\t\t\t\t\t\t\tIn deze post:\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"uagb-toc__list-wrap \">\n\t\t\t\t\t\t<ol class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#what-is-google-analytics-again\" class=\"uagb-toc-link__trigger\">What is Google Analytics again?<\/a><ul class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#what-is-google-universal-analytics\" class=\"uagb-toc-link__trigger\">What is Google Universal Analytics?<\/a><li class=\"uagb-toc__list\"><li class=\"uagb-toc__list\"><a href=\"#what-is-google-analytics-4\" class=\"uagb-toc-link__trigger\">What is Google Analytics 4?<\/a><\/li><\/ul><\/li><li class=\"uagb-toc__list\"><a href=\"#why-switch-to-ga4\" class=\"uagb-toc-link__trigger\">Why switch to GA4?<\/a><li class=\"uagb-toc__list\"><a href=\"#the-benefits-of-ga-4\" class=\"uagb-toc-link__trigger\">The benefits of GA 4<\/a><li class=\"uagb-toc__list\"><a href=\"#the-disadvantages-of-ga4\" class=\"uagb-toc-link__trigger\">The disadvantages of GA4<\/a><li class=\"uagb-toc__list\"><a href=\"#how-to-switch-from-ua-to-ga4\" class=\"uagb-toc-link__trigger\">How to switch from UA to GA4<\/a><\/ul><\/ol>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">What is Google Analytics again?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google Analytics is a free service from Google that helps Web site owners understand how visitors interact with their sites. It is an essential tool for anyone who has a Web site, and it can also be used by others to gain insight into the effectiveness of their online marketing efforts. With Google Analytics, you can see exactly what your users are doing on your site. In addition, the tool provides a lot of useful information:  <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Where are my users located?<\/li>\n\n\n\n<li>What are they clicking on?<\/li>\n\n\n\n<li>How long will they stay on my website?<\/li>\n\n\n\n<li>What device or browser are my surfers using?<\/li>\n\n\n\n<li>Through which website or social media platform do they come?<\/li>\n\n\n\n<li>&#8230;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">You can then use this data to improve your website in the future.<br\/><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">What is Google Universal Analytics?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Google Universal Analytics is the predecessor of Google Analytics 4 and is a Google Analytics tracking code that allows you to track your visitors. It also tracks users who do not have an account on the site and can be used on multiple domains. Webdude always sets up basic <a href=\"https:\/\/webdude.be\/en\/online-marketing\/#analytics\" data-type=\"page\" data-id=\"238\">analytics<\/a> with every <a href=\"https:\/\/webdude.be\/en\/website-development\/\" data-type=\"page\" data-id=\"234\">website<\/a> or <a href=\"https:\/\/webdude.be\/en\/webshop-design\/\" data-type=\"page\" data-id=\"6658\">web shop<\/a> project.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">What is Google Analytics 4?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Google Analytics 4 is the latest version of Google Analytics that was launched on Oct. 20, 2022. Google wants to move toward GDPR compliance with GA4.  <\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Why switch to GA4?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We recommend that you switch to Google Analytics 4 as soon as possible because:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>The main reason<\/strong>: <a href=\"https:\/\/support.google.com\/analytics\/answer\/11583528?hl=nl\" data-type=\"URL\" data-id=\"https:\/\/support.google.com\/analytics\/answer\/11583528?hl=nl\" target=\"_blank\" rel=\"noopener\">Google announced that Universal Analytics is disappearing completely<\/a>. After July 1, 2023, no more statistics will enter these accounts, and from July 1, 2024, historical data will be deleted.<\/li>\n\n\n\n<li>If you want to measure the performance of your website, figures are often compared to the previous month&#8217;s, or the previous year&#8217;s figures. If you start measuring your website with GA4 now, you&#8217;ll already be getting data and won <strong>&#8216;t run the risk<\/strong> of not being able to make comparisons against a previous period.<\/li>\n\n\n\n<li>GA4 has <strong>several advantages<\/strong>:<\/li>\n<\/ol>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">The benefits of GA 4<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>The data is presented in a very simplistic and <strong>better-looking visual<\/strong> way.<\/li>\n\n\n\n<li>With GA4, you can measure the actions of your website users as well as application users, mobile or online. That&#8217;s how you get <strong>global views<\/strong> of your user. Do you have more than 1 domain? Then you also link these together easily.<\/li>\n\n\n\n<li>GA4 is <strong>less dependent on cookies<\/strong>, which gives you some breathing room in your cookie policy.<\/li>\n\n\n\n<li>IP addresses are no longer tracked and that is a very big step forward toward being <strong>compliant<\/strong> with privacy laws.<\/li>\n\n\n\n<li>GA4 gives the user cool, <strong>innovative insights<\/strong> about the users.<\/li>\n\n\n\n<li>The goals you want to measure can be set up much <strong>more easily<\/strong>, as they are automatically detected.<\/li>\n\n\n\n<li>With Universal Analytics, data always had to be forwarded according to a set pattern, which sometimes limited us. With GA4, this is a thing of the past: <strong>you choose which parameters to forward<\/strong> and what to call them.<\/li>\n<\/ol>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">The disadvantages of GA4<\/h2>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>You need to <strong>create and set up a new account<\/strong>. <\/li>\n\n\n\n<li>Tracking is done in a different way. Pageviews and events are measured differently, so you will need a <strong>developer<\/strong> to make adjustments to your website.<\/li>\n\n\n\n<li>You <strong>cannot transfer your historical data<\/strong>. So it might be best to export and safely store your data! ?<\/li>\n\n\n\n<li>In our view, the tool still seems to be in a kind of <strong>beta phase <\/strong>, as we miss certain reports versus Universal Analytics.<\/li>\n\n\n\n<li>Certain reports that we miss, we were able to create back ourselves. But that <strong>takes a lot of time<\/strong>.<\/li>\n<\/ol>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">How to switch from UA to GA4<\/h2>\n\n\n<div id=\"rank-math-howto\" class=\"rank-math-block\" >\n<div class=\"rank-math-howto-description\">\n\n<p>If you already have a Universal Analytics property, you can create a Google Analytics 4 property in a few clicks.<\/p>\n\n<\/div>\n\n<ol class=\"rank-math-steps webdude_step_list\">\n<li id=\"howto-step-1655566925662\" class=\"rank-math-step\">\n<p class=\"rank-math-step-title \">Login<\/p>\n<div class=\"rank-math-step-content webdude_step_content_wrapper\"><p> <a href=\"https:\/\/www.google.com\/analytics\/\" target=\"_blank\" rel=\"noopener\">Go to Google Analytics<\/a> and log in.<\/p>\n<\/div>\n<\/li>\n<li id=\"howto-step-1655566990851\" class=\"rank-math-step\">\n<p class=\"rank-math-step-title \">Setup Assistant<\/p>\n<div class=\"rank-math-step-content webdude_step_content_wrapper\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"575\" src=\"https:\/\/webdude.be\/wp-content\/uploads\/2022\/06\/ua-naar-ga4-stap-2-1024x575.png\" class=\"attachment-large size-large\" alt=\"UA naar GA4 stap 2\" srcset=\"https:\/\/webdude.be\/wp-content\/uploads\/2022\/06\/ua-naar-ga4-stap-2-1024x575.png 1024w, https:\/\/webdude.be\/wp-content\/uploads\/2022\/06\/ua-naar-ga4-stap-2-300x168.png 300w, https:\/\/webdude.be\/wp-content\/uploads\/2022\/06\/ua-naar-ga4-stap-2-768x431.png 768w, https:\/\/webdude.be\/wp-content\/uploads\/2022\/06\/ua-naar-ga4-stap-2-1536x862.png 1536w, https:\/\/webdude.be\/wp-content\/uploads\/2022\/06\/ua-naar-ga4-stap-2.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" title=\"\"><p>Click &#8220;Get Started.&#8221; If you no longer see this, click on the cog on the left until you come to the screen below, select your Universal Analytics property and click on &#8220;Setup Assistant for GA4.&#8221;<\/p>\n<\/div>\n<\/li>\n<li id=\"howto-step-1655704991558\" class=\"rank-math-step\">\n<p class=\"rank-math-step-title \">Creating new GA4 property<\/p>\n<div class=\"rank-math-step-content webdude_step_content_wrapper\"><img decoding=\"async\" width=\"1024\" height=\"333\" src=\"https:\/\/webdude.be\/wp-content\/uploads\/2022\/06\/ua-naar-ga4-stap-3-1024x333.png\" class=\"attachment-large size-large\" alt=\"UA naar GA4 stap 3\" srcset=\"https:\/\/webdude.be\/wp-content\/uploads\/2022\/06\/ua-naar-ga4-stap-3-1024x333.png 1024w, https:\/\/webdude.be\/wp-content\/uploads\/2022\/06\/ua-naar-ga4-stap-3-300x98.png 300w, https:\/\/webdude.be\/wp-content\/uploads\/2022\/06\/ua-naar-ga4-stap-3-768x250.png 768w, https:\/\/webdude.be\/wp-content\/uploads\/2022\/06\/ua-naar-ga4-stap-3.png 1159w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" title=\"\"><p>  Click &#8220;Get Started&#8221; under &#8220;I want to create a new Google Analytics 4-property&#8221;<\/p>\n<\/div>\n<\/li>\n<li id=\"howto-step-1655705077393\" class=\"rank-math-step\">\n<p class=\"rank-math-step-title \">Confirm<\/p>\n<div class=\"rank-math-step-content webdude_step_content_wrapper\"><img decoding=\"async\" width=\"782\" height=\"548\" src=\"https:\/\/webdude.be\/wp-content\/uploads\/2022\/06\/ua-naar-ga4-stap-4.png\" class=\"attachment-large size-large\" alt=\"UA naar GA4 stap 4\" srcset=\"https:\/\/webdude.be\/wp-content\/uploads\/2022\/06\/ua-naar-ga4-stap-4.png 782w, https:\/\/webdude.be\/wp-content\/uploads\/2022\/06\/ua-naar-ga4-stap-4-300x210.png 300w, https:\/\/webdude.be\/wp-content\/uploads\/2022\/06\/ua-naar-ga4-stap-4-768x538.png 768w\" sizes=\"(max-width: 782px) 100vw, 782px\" title=\"\"><p>Click &#8220;Create Property.&#8221;<\/p>\n<\/div>\n<\/li>\n<li id=\"howto-step-1655706993902\" class=\"rank-math-step\">\n<p class=\"rank-math-step-title \">To the created property<\/p>\n<div class=\"rank-math-step-content webdude_step_content_wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"455\" src=\"https:\/\/webdude.be\/wp-content\/uploads\/2022\/06\/ua-naar-ga4-stap-5-1024x455.png\" class=\"attachment-large size-large\" alt=\"UA naar GA4 stap 5\" srcset=\"https:\/\/webdude.be\/wp-content\/uploads\/2022\/06\/ua-naar-ga4-stap-5-1024x455.png 1024w, https:\/\/webdude.be\/wp-content\/uploads\/2022\/06\/ua-naar-ga4-stap-5-300x133.png 300w, https:\/\/webdude.be\/wp-content\/uploads\/2022\/06\/ua-naar-ga4-stap-5-768x341.png 768w, https:\/\/webdude.be\/wp-content\/uploads\/2022\/06\/ua-naar-ga4-stap-5.png 1182w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" title=\"\"><p>Click on &#8220;To your GA4 Property.&#8221;<\/p>\n<\/div>\n<\/li>\n<li id=\"howto-step-1655707092496\" class=\"rank-math-step\">\n<p class=\"rank-math-step-title \">Tag installation<\/p>\n<div class=\"rank-math-step-content webdude_step_content_wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/webdude.be\/wp-content\/uploads\/2022\/06\/ua-naar-ga4-stap-6-1024x512.png\" class=\"attachment-large size-large\" alt=\"UA naar GA4 stap 6\" srcset=\"https:\/\/webdude.be\/wp-content\/uploads\/2022\/06\/ua-naar-ga4-stap-6-1024x512.png 1024w, https:\/\/webdude.be\/wp-content\/uploads\/2022\/06\/ua-naar-ga4-stap-6-300x150.png 300w, https:\/\/webdude.be\/wp-content\/uploads\/2022\/06\/ua-naar-ga4-stap-6-768x384.png 768w, https:\/\/webdude.be\/wp-content\/uploads\/2022\/06\/ua-naar-ga4-stap-6.png 1166w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" title=\"\"><p>Click on &#8220;Tag installation.&#8221;<\/p>\n<\/div>\n<\/li>\n<li id=\"howto-step-1655707161701\" class=\"rank-math-step\">\n<p class=\"rank-math-step-title \">Viewing data streams<\/p>\n<div class=\"rank-math-step-content webdude_step_content_wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"168\" src=\"https:\/\/webdude.be\/wp-content\/uploads\/2022\/06\/ua-naar-ga4-stap-7-1024x168.png\" class=\"attachment-large size-large\" alt=\"UA naar GA4 stap 7\" srcset=\"https:\/\/webdude.be\/wp-content\/uploads\/2022\/06\/ua-naar-ga4-stap-7-1024x168.png 1024w, https:\/\/webdude.be\/wp-content\/uploads\/2022\/06\/ua-naar-ga4-stap-7-300x49.png 300w, https:\/\/webdude.be\/wp-content\/uploads\/2022\/06\/ua-naar-ga4-stap-7-768x126.png 768w, https:\/\/webdude.be\/wp-content\/uploads\/2022\/06\/ua-naar-ga4-stap-7.png 1180w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" title=\"\"><p>Click on the data stream just created by the setup assistant.<\/p>\n<\/div>\n<\/li>\n<li id=\"howto-step-1655707193111\" class=\"rank-math-step\">\n<p class=\"rank-math-step-title \">Measurement ID<\/p>\n<div class=\"rank-math-step-content webdude_step_content_wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"524\" src=\"https:\/\/webdude.be\/wp-content\/uploads\/2022\/06\/ua-naar-ga4-stap-8-1024x524.png\" class=\"attachment-large size-large\" alt=\"UA naar GA4 stap 8\" srcset=\"https:\/\/webdude.be\/wp-content\/uploads\/2022\/06\/ua-naar-ga4-stap-8-1024x524.png 1024w, https:\/\/webdude.be\/wp-content\/uploads\/2022\/06\/ua-naar-ga4-stap-8-300x153.png 300w, https:\/\/webdude.be\/wp-content\/uploads\/2022\/06\/ua-naar-ga4-stap-8-768x393.png 768w, https:\/\/webdude.be\/wp-content\/uploads\/2022\/06\/ua-naar-ga4-stap-8.png 1509w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" title=\"\"><p>At the bottom of the page you&#8217;ll find several ways you can send data from your Web site to the new GA4 prop. Your &#8220;Measurement ID&#8221; will be asked for that.<\/p>\n<\/div>\n<\/li>\n<li id=\"howto-step-1655707756512\" class=\"rank-math-step\">\n<p class=\"rank-math-step-title \">Linking your site to GA4<\/p>\n<div class=\"rank-math-step-content webdude_step_content_wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"504\" height=\"109\" src=\"https:\/\/webdude.be\/wp-content\/uploads\/2022\/06\/ua-naar-ga4-stap-9.png\" class=\"attachment-large size-large\" alt=\"UA naar GA4 stap 9\" srcset=\"https:\/\/webdude.be\/wp-content\/uploads\/2022\/06\/ua-naar-ga4-stap-9.png 504w, https:\/\/webdude.be\/wp-content\/uploads\/2022\/06\/ua-naar-ga4-stap-9-300x65.png 300w\" sizes=\"(max-width: 504px) 100vw, 504px\" title=\"\"><p>If you use Google Tag Manager, don&#8217;t forget to make adjustments in your container as well.<br \/>New tag types have been introduced: GA4 configuration and GA4 events.<\/p>\n<\/div>\n<\/li>\n<\/ol>\n<\/div>\n\n\n\n<\/div><\/div>\n\n<div class=\"inherit-container-width wp-block-group has-ast-global-color-7-color has-text-color has-background is-layout-constrained wp-container-core-group-is-layout-b5712056 wp-block-group-is-layout-constrained\" style=\"background:linear-gradient(200deg,rgb(189,49,22) 0%,rgb(235,68,42) 100%);padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\"><div class=\"wp-block-group__inner-container\"><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Switching from Universal Analytics to Google Analytics 4 Google Universal Analytics is calling it quits! Google recently announced it was discontinuing Universal Analytics as of July 1, 2023. From then [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9694,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_theme","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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